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The Secret of Branding - Ultimate Cognoscenti of Japan -

The Secret of Branding - Ultimate Cognoscenti of Japan -
  • #: 121739
  • Price: $1.99 In Apple Store
  • Category: Business
  • Updated: 2010-08-04
  • Current Version: 1.2
  • 1.2
  • Size: 1.10 MB
  • Language: English
  • Seller: APPLIYA Inc.
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.0 or later.
  • © @hiro_miura
  •  Add to Favorite apps

 

Description

Why cannot Japanese brands compete with foreign brands? What is the difference between buyers who foster brands and condemn brands?

Charismatic ex-Isetan buyer Yukio Fujimaki tells the experts of cognoscenti and the secret of branding. Spreading from Fujimaki's daily life traveling around Japan to look for good stuff / fun stuff, the Fujimaki clause aspirates the enclosed young and expostulates the coeval.

With this book, you will surely look at Japan in a totally different manner!

This is a special interview version so that the readers can share their thoughts and inspirations through Twitter. This e-book does not conclude with one read... but continues to grow along with the tweets of your and your colleagues.

The context is in Japanese Only

What's New in Version 1.2

tweet text label changed.

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The information may be outdated (2011-04-13 22:43:08). For actual information go to iTunes

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